Magazine subscriptions and car insurance are examples of customer retention situations.
When our product changes fail to actually improve business metrics-customer retention, usage, or sales, we should have the courage to admit it.
Address corporate customer retention issues through modernization initiatives and adoption of new technologies.
Most models to calculate CLV apply to the contractual or customer retention situation. These models make several simplifying assumptions and often involve the following inputs.
While market share is clearly dependent on customer retention and is a very good indicator of profitability, there are exceptions.
Sixty-two percent cited customer acquisition, followed by brand awareness (20%) and customer retention (11%).
StarLink helps customers with customer retention, account management, campaign management or call center interactions, devise strategies to increase revenue, productivity, customer satisfaction, and other CRM initiatives.
