It might save time to Buy your lip-gloss, moisturizer, toothpaste, razor blades, and deodorant at the same time and place you’re getting your food, but you’ll be paying a premium price.
People are prepared to pay premium prices for quality products.
Discovery cove, another Florida park, takes that term literally, charging visitors premium prices to swim with dolphins and other animals.
“What we are doing is offering premium products at non-premium prices, ” Bezos says.
They will be able to sell back surplus electricity at premium prices to the national grid.
"We are building premium products and offering them at non-premium prices," beamed Mr Bezos.
Today Chile has established itself as a reliable producer of excellent value wines not only at entry level but also at mid-range and premium price points.
"What we are doing is offering premium products at non-premium prices," CEO Jeff Bezos told BusinessWeek recently.
They take bleeding edge technology, marry it with exceptional design, and sell it at a premium price.
