That day, I closed my eyes in the temple of incense, suddenly you hear the mantra.
Robert Green may have gifted the USA a point with his absurd goalmouth fumble, But the England players are admirably sticking to Fabio Capello's mantra of positive thinking.
Another option: Use a motivational mantra that provides a meditation-like burst, or read or recite a poem that helps you focus.
But not yet, my mantra says.
With as many superlatives as they have storeys, these schemes rarely adhere to the less-is-more mantra.
"There is no Plan B," was the Danish Environment Minister Connie Hedegaard's mantra-and the rest of the world seemed to signal its agreement, even if only in a murmur.
His Holiness gave the oral transmission in order to recite the six syllable mantra.
It is true that you rarely hear anyone in technology say otherwise - the mantra of "investing in the future" is heard across the entire industry - but Microsoft remains more bullish than most.
Last year, my good friend Leo quit his day job and revealed that the mantra that helped him do it was the word "Liberate."
Of course Doha must succeed, goes the mantra; yes, it will be a hard slog.
These are brands aligned with a purpose. It's not something you need an MBA to understand-more a promise, or a mantra of virtue.
