Finally, Mr Ghosn says, you can no longer survive as a "niche player" specialising in small cars or luxury vehicles.
Wharton marketing professor Stephen Hoch notes that Amazon itself began in 1994 as a niche player selling books only.
Finally, Mr Ghosn says, you can no longer survive as a "niche player" specialising in small cars or luxury vehicles.
Wharton marketing professor Stephen Hoch notes that Amazon itself began in 1994 as a niche player selling books only.