The customer base would range from the plant manager and quality manager to line controllers and the COO and CFO.
But it can excel again at the thing it was good at in its glory days: copying the innovators and selling it at large-scale to a vast customer base.
At long last, Softbank has a business with scale and a sizeable customer base.
Although Siemens' global market share has shrunk to 5.5 per cent, its position in Europe is strong and it has a well-established blue-chip customer base, manufacturing sites in Germany, Latin America and Asia, and a strong brand.
Unlimited space online for discounted merchandise, more space in thestores for regular merchandise, an expanded customer base, and less cannibalizationof regular-price sales.
To understand your customer base, you then only need to analyze a few typical clusters instead of each individual customer.
Not all of them have convincing business models, but the bigger challenge seems to be acquiring a customer base at all.
